Why Dos Equis Replaced ‘The Most Interesting Man in the World’
'One of the most Fascinating Male worldwide,' initially played by Jonathan Jeweler (Dos Equis). There's a brand-new "guy" in the area. Mexican beer brand name Dos Equis has actually changed its initial "Most Interesting Man on the planet," long depicted by star Jonathan Goldsmith, with a fresh-faced Frenchman, Augustin Legrand (presented in this intro). After Goldsmith made his last look in a commercial that sent his personality on a one-way objective to Mars, Legrand used up the project's banner, with the brand-new advertisements fixating the "Most Interesting Man" trope, however with a modern-day spin. It was practically a considered that someone would ultimately change Goldsmith, yet the relocation offered Dos Equis with one more difficulty completely. With Goldsmith, 77, being exchanged out for Legrand, 41, the beer brand name remained in the uneasy setting of rationalizing insurance claims of ageism. Andrew Katz, the vp of...